With its timeless business philosophy Shri Krishnan is primed to not merely survive but win in a marketplace marked by frenetic change. Indeed, the company’s scorching success story has been scripted essentially by its resolve to innovate, set new standards, enhance capabilities, enrich lives and to ensure that it stays true to its haloed value system. Not surprisingly, the company is very much a future corporation, poised to become the most preferred cement manufacturer in the country.